Course Content:

DDMM Course Content

Module 1 — SEO Optimization, Updates & Analysis

Search Engine Optimization (SEO) helps websites improve their visibility in search engines when people search for relevant information, products or services.

Students are introduced to the fundamentals of SEO and learn how websites and content can be optimized for search visibility.

Topics Include:

• Introduction to Digital Marketing
• Introduction to SEO
• How Search Engines Work
• Search Engine Results Pages (SERPs)
• Search Intent
• On-Page SEO
• Off-Page SEO Concepts
• Technical SEO Basics
• Website Structure and SEO
• Title Tags
• Meta Descriptions
• Heading Structure
• URL Optimization
• Internal Linking
• Image Optimization
• Content Optimization
• Basic SEO Audit
• SEO Performance Analysis
• Search Console Fundamentals
• Search Traffic Analysis
• SEO Updates and Best Practices
• Understanding Search Engine Algorithm Changes

Practical Learning

Students can practice optimizing:

• Website pages
• Blog posts
• Landing pages
• Business information pages
• Images and page content

The objective is to help students understand how to create and optimize search-friendly content, rather than simply focusing on rankings.

Module 2 — Social Media Optimization, Marketing & Analysis

Social media is an important part of modern digital marketing.

This module introduces students to the principles of building a professional social media presence and using social platforms to communicate with audiences.

Topics Include:

• Introduction to Social Media Marketing
• Social Media Platforms
• Social Media Optimization (SMO)
• Business Profile Optimization
• Social Media Content Planning
• Content Ideas
• Caption Writing
• Hashtag Fundamentals
• Image and Video Content Basics
• Audience Understanding
• Social Media Engagement
• Brand Awareness
• Social Media Marketing Strategy
• Organic Social Media Marketing
• Introduction to Paid Social Media Advertising
• Campaign Objectives
• Audience Targeting Concepts
• Social Media Performance Analysis
• Engagement Metrics
• Reach and Impressions
• Traffic Analysis
• Social Media Reporting

Practical Activities

Students can practice:

• Creating a social media content plan
• Optimizing a business profile
• Preparing social media posts
• Developing promotional content
• Analysing basic social media performance

Module 3 — Analytics & Keyword Research

Successful digital marketing requires understanding both what people search for and how they interact with digital content.

This module introduces students to keyword research and basic digital marketing analysis.

Topics Include:

• Introduction to Keyword Research
• Understanding Search Queries
• Short-Tail Keywords
• Long-Tail Keywords
• Search Intent
• Keyword Relevance
• Keyword Competition
• Keyword Selection
• Keyword Mapping
• Competitor Keyword Research
• Content Keyword Planning
• Local Keyword Research
• Basic Website Analytics
• Traffic Sources
• User Engagement
• Conversion Concepts
• Performance Measurement
• Basic Digital Marketing Reports

Practical Learning

Students can research keywords for:

• Local businesses
• Educational institutions
• Products
• Services
• Blogs
• Websites
• Location-based searches

They can then organize relevant keywords into practical content and SEO plans.

Module 4 — Local Business & Google Mapping

Local digital visibility is particularly important for shops, service providers, educational institutions, restaurants, clinics and other location-based businesses.

This module introduces students to Local SEO and Google Business Profile / Google Maps.

Topics Include:

• Introduction to Local SEO
• Local Search
• Location-Based Keywords
• Google Business Profile
• Business Profile Optimization
• Business Name and Category
• Business Description
• Business Contact Information
• Business Hours
• Business Location
• Google Maps Fundamentals
• Adding and Managing Business Information
• Photos and Business Updates
• Customer Reviews
• Review Management Basics
• Local Citations
• NAP Consistency
• Local Search Visibility
• Local Competitor Analysis
• Local SEO Performance Analysis

Practical Activities

Students can practice creating a basic local marketing plan for:

• Retail Shops
• Coaching Centres
• Training Institutes
• Restaurants
• Service Businesses
• Local Professionals
• Small Enterprises

Practical Digital Marketing Training

The DDMM course focuses on learning by doing.

Students can follow a practical workflow:

Keyword Research

↓

Content Planning

↓

SEO Optimization

↓

Social Media Marketing

↓

Local SEO

↓

Google Business Profile / Maps

↓

Performance Analysis

This approach helps students understand how different digital marketing activities work together.